Growth among bidders for Prudential’s Indian asset management business

Growth among bidders for Prudential’s Indian asset management business

The Groww logo Photo credit: DHIRAJ SINGH

The Indian asset manager of Prudential Financial Inc. has received bids from at least two local bidders, according to people with knowledge of the matter.

State Street Investment Management-backed Groww Asset Management Ltd. and Edelweiss Asset Management have made a bid for PGIM India Asset Management Pvt Ltd., the people said, asking not to be named because the information is private.

PGIM Inc. is planning to sell its loss-making Indian asset management unit after little meaningful expansion since the company’s acquisition from Deutsche Bank AG a decade ago. Negotiations are ongoing and no deal has been finalized yet, the people said.

PGIM declined to comment, while Groww AMC and Edelweiss AMC did not respond to a request for comment.

Global asset managers are investing in India to take advantage of the ongoing stock market boom. State Street Investment Management acquired a minority stake in Groww AMC earlier this month. Similarly, Westbridge Capital bought a stake in Edelweiss AMC in August, while Johannesburg-based Sanlam Emerging Markets (Mauritius) Ltd. acquired a stake in Shriram AMC in May.

PGIM has assets in fixed income, equities, alternatives and real estate. According to PGIM’s annual report, India’s after-tax losses rose to more than 23.5 cr ($2.6 million) in the year ended March 2025.

Published on January 30, 2026

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