Google says it is Expanding the use of AI to combat fake traffic on its advertisementsWhat should lead to better actual results and data that results from your Google Promotions.
Invalid traffic (IVT) on Google ads Comes out Clicks and impressions of non-genuine users, who contain casual clicks, but also clicks from bots and/or malignant sources, as well as’ intentional attempts to increase costs or earn illegal income.“
What an important problem is. Invalid clicks can increase the advertisement costs and skew your statistics, without producing a real result. And while Google has regulations to combat thisUltimately, it is up to publishers to ensure that their advertisements are relevant.
But Google wants to offer more help, with its latest AI tools that can now be better detected from invalid sources.
As explained by Google:
‘We have long used AI to combat IVT and new applications are further improving our results. Our advertising traffic quality team, with Google Research and Google DeepMind, recently introduced the leading defense defense by large language models to identify more accurate advertising placements that generate invalid behavior. “
Google says that the updated systems offer stronger protection by analyzing app and web content, advertising placements and user interactions.
“For example, they have significantly improved our content review possibilities, which leads to a 40% reduction in IVT as a result of misleading or disruptive advertisements. This helps advertisers to better achieve their intended target groups and keeps policy violators of our platforms.”
That should, at least in theory, see a reduction of Google advertising costs, while you also have to ensure that you achieve more of your actual target group with your promotions.
Google also says that it also carries out “extensive automated and manual checks” to ensure that advertisers are not charged for IVT, even if an advertisement serves.
In combination, these measures must help improve the experience of your Google advertisements and maximize your results by reducing false indicators of involvement.
And if you also combine this with improving the AI targeting, you should be better sure to reach more actual people with your promotions. Who, in addition to better campaign performance, also increase the understanding of your target group, giving you more context for future promotions.
You can read more about how Google improves the invalid traffic detection measures here.
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