Seasoned Executive Joins Fast-Growing Golf Technology Brand to Drive Next Phase of Expansion
Golf VXthe globally renowned golf technology and simulator brand, today announces the appointment of Brian Jung as Chief Operating Officer. Jung brings more than a decade of global hospitality and analytics experience to the company as it continues to expand its franchises into various U.S. markets.
“As our industry continues to evolve through AI and digital innovation, Brian’s strategic insight and exceptional business analytics expertise will be crucial in driving the company’s next phase of growth,” said Kyu Choi, CEO of Golf VX. “His progressive leadership will further strengthen our competitive position and accelerate our mission to redefine the indoor golf experience. We are excited to welcome Brian during this critical phase of Golf VX’s development.”
| Brian Jung |
At Golf VX, Jung will oversee the franchise’s operational growth, innovation and scalability across the brand’s rapidly expanding footprint. His role will focus on streamlining processes, improving customer experiences and advancing Golf VX’s mission to make high-quality indoor golf accessible to players and entrepreneurs around the world.A true global citizen born in Korea, raised in Latin America, educated and now based in the United States, Jung embodies the international mindset that defines Golf VX’s mission to grow the game of golf worldwide through its innovative technology and customer-centric approach.
Before joining Golf VX, Jung spent nearly 13 years at Hyatt Hotels Corporation, where he led analytics and business strategy across multiple divisions. His tenure at Hyatt has honed a rare ability to combine data-driven decision making with the human touch of hospitality, a combination that perfectly aligns with Golf VX’s vision to deliver exceptional, technology-enabled golf experiences.
Jung started his career at LG Electronics and BBDO, where he built a strong foundation in product management, market strategy and consumer insights. He holds an MBA in Marketing Analytics and Decision Analysis from Emory University’s Goizueta Business School.
“A professional basketball court is always 30 by 15 meters, an Olympic swimming pool 50 by 25 meters and a tennis court 23 by 36 meters – almost all sports facilities are precise and unchanging,” says Jung. “But golf is never the same twice. Every course, every round, every circumstance offers something new. That’s what makes it beautiful, and that’s what drives me. I’m excited to embody that same spirit with Golf VX to create unique experiences for our customers. We will continually adapt, innovate and grow with every swing.”
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