What about? this for the “Great Rebundling”?
On Wednesday morning, YouTube TV announced that this would happen introducing a sports-specific cable packageallowing consumers to cut back on cable costs and still receive the sports programming central to these packages.
According to YouTube, the new package will be offered to customers at a price lower than the current base subscription price of $82.99, although the exact price has not been revealed. The sports package will debut “early 2026” and provide access to broadcast channels (ABC, CBS, Fox and NBC) And cable networks with sports programming (ESPN networks, Fox Sports, NBC Sports Network and USA Sports/Golf Channel).
The new sports bundle will be part of plans to launch 10 “genre-specific packsto consumers in the new year. The sports bundle comes after years of crowing from sports fans in support of such an endeavor – and follows years of complaints from consumers who felt they were paying for cable channels they weren’t using.
The announcement follows a tough fall for YouTube TV, with the cable provider losing a handful of NFL and college football games — and some of its revenue — to a protracted “carriage battle” with ESPN and Disney. At the end of that battle, YouTube TV promised to work to regain customer trust, and the genre-specific packages appear to be the first attempt to achieve that goal.
The economics of cable television have long made a sports-specific “bundle” a difficult proposition. Sports networks like ESPN cost a fortune to cable providers like YouTube TV (nearly $10 per month, per customer, according to the most recent estimates), and ESPN’s owners at Disney are keen to ensure that cable providers also all Disney programming under one package, making it difficult for providers to move smaller, genre-specific portions of programming.
In many ways, however, the rigidity of the traditional cable structure contributed to the format’s decline, as increasingly large audiences continued to cut the cord in favor of sports-specific, piecemeal solutions that proved cheaper than a traditional cable bill.
For golf fans, the new YouTube TV bundle provides an all-access pass to golf programming, with coverage of LIV Golf, the PGA Tour and each of the major championships under agreements with NBC, CBS, ESPN, Golf Channel, USA and Fox.
For those TV customers who are “single-issue” viewers – in other words, those who only watch sports shows – the news is good: the same TV access will be available in the next few months… and it will cost you less to watch.
#Golf #enthusiasts #big #savings #cable #bills