Aside from the Tesla Cybertruck, GMC’s Hummer EV is possibly the most controversial vehicle on sale right now, and its huge price tag certainly doesn’t help. That’s why sales have been less than stellar. Through the end of the third quarter of this year, GMC has sold 13,233 Hummer EV pickups and SUVs. While that is an increase of 48.7% over the same period last year, it is still not enough to keep full production running at the Factory Zero facility until the end of the year. Now dealers are offering huge discounts – worth tens of thousands of dollars – just to get the EVs off their lots.
The news comes to us via GM Authority, which noticed several dealers across the country putting huge amounts of money on the hoods of leftover 2024 Hummer EV SUV 3X Omega Editions. Highway GMC in Mount Vernon, Indianalisted a brand new Hummer EV with just 175 miles on the odometer for $99,780. Keep in mind that the original sticker price was $142,330. That amounts to a discount of $42,550. It’s not the only one either. Jerry’s Buick GMC in Weatherford, Texasgave $40,648 off a Hummer EV, bringing the price from $140,295 to $99,647.
This actually turns out to be quite a deal, especially when you consider that a base 2026 Hummer EV SUV 2X starts at $99,095, including destination. The 2026 SUV 3X will cost you $107,195, and you don’t even get all the nice Omega parts these 2024 models are adorned with.
Omega money
According to GM Authority, there are currently 285 model year 2024 Hummer EV SUVs and pickups available at dealerships. They’re just waiting to be bought by people who were a little more sensible than Cybertruck buyers. There are 130 Omega Editions of these vehicles. Just a quick refresher: the Omega Edition was available on 3X trims of the pickup and SUV that gave buyers special Neptune Blue Matte paint, the Extreme Off Road package, 18-inch beadlock-compatible wheels and some unique interior appointments. If these additions don’t seem like much value for an extra $40,000, you’re not alone. The Omega Edition has clearly struggled to find buyers in the year it has been on sale.
GMC seems to have learned its lesson (at least a little bit) when it comes to Hummer EV special editions. The car manufacturer will introduce the Carbon Edition for 2026. While still expensive at $14,900 for the pickup and $17,500 for the SUV, it won’t drive up the price of the Hummer EV nearly as much as the Omega Edition. This special package gives buyers a faster 0-60 time of 2.8 seconds, 22-inch black carbon fiber wheels, Magnus Gray Matte paint, and some other carbon fiber parts, and it makes your Hummer EV 3X SUV or pickup cost somewhere in the mid-$120,000s.
That’s quite a bargain, but it’s not nearly as much of a bargain as the 2024 Omega Editions that are just sitting on dealer lots waiting for you to take them home.
#GMC #dealers #selling #brand #Hummer #EVs #discounts #Jalopnik