Genesis has extended its title sponsorship of the Genesis Invitational with a new long-term agreement with the PGA Tour Signature Event through 2030.
Come on the 2026 Genesis Invitationalthe PGA Tour and Genesis announce the signing of a multi-year agreement to remain the tournament’s title partner through 2030.
The announcement was made at Riviera Country Club and attended by PGA Tour CEO Brian Rolapp, Hyundai Motor Group Executive Chair Euisun Chung and Tiger Woods, who hosted the Genesis Invitational.
Genesis took over title sponsorship of the event in June 2016 and has since been synonymous with the Woods-organized tournament.
It is a tournament with a rich history. It was first held in 1926 and the 2026 edition marked the 100th time it has been held in Los Angeles.
It also marks a return to Riviera Country Club after transferring to San Diego in 2025 when Ludvig Aberg won the title.
Genesis & PGA Tour Response
“The PGA Tour is proud to continue our growing relationship with Genesis and appreciates the continued support of The Genesis Invitational, a historic event on our schedule that annually tests the best players in the world,” said PGA Tour CEO Brian Rolapp.
“As The Genesis Invitational makes its long-awaited return to Pacific Palisades, this year is the ideal time to reaffirm Genesis’ support of this historic event.”
Tiger Woods added: “I would like to thank Genesis for their renewed commitment to The Genesis Invitational.
“Together with Genesis, we have found new ways to take this tournament to the next level over the past decade. We are grateful to Genesis for their continued partnership and support of the tournament and the TGR Foundation.”
Euisun Chung, Executive Chair of Hyundai Motor Group, added: “We are proud to expand our partnership with the PGA Tour, Tiger Woods and TGR Foundation to continue the journey of The Genesis Invitational through 2030.
“The Genesis Invitational represents the values of integrity, respect and excellence that define both the sport of golf and the Genesis brand.
“As we celebrate the 100th year of the tournament, this milestone marks a century of progress for the championship.
“Together with our partners, Genesis remains committed to taking this historic tournament to the next level and creating lasting value not only for the game, but for our communities and future generations.”
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