Topline
Shares of GameStop rose more than 7% in premarket trading early Monday morning after the White House promoted a social media post from the video game retailer that featured an AI-generated meme of President Donald Trump.
GameStop shares rose in premarket trading after the X-post received push from the White House.
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Key facts
The retailer’s X account, which regularly posts memes about video game culture, created one such a message on Saturday evening he declared that the “console wars” were over after Microsoft announced plans to release its flagship Xbox game “Halo” on rival Sony’s PlayStation 5.
On Sunday evening, the official White House X account was shared again GameStop’s X postfeaturing an apparently AI-generated image of Trump saluting the American flag outside the White House as he dons the armor of Halo’s protagonist, the Master Chief.
The White House message is captioned “Power to the Players,” GameStop’s official slogan.
The White House’s “rapid response.” X account also chimed in with the meme, suggesting this was the ninth war Trump had stopped – echoing the president’s claims that he ended eight wars since taking office.
The GameStop account has since responded with its own meme posts depict Trump and Vice President JD Vance in the Halo universe.
How will this affect Gamestop stock?
In pre-market trading early Monday, GameStop’s stock price rose to $25.03, up 7.4% from Friday. The popular meme stock has been volatile so far this year, with its price down 25.65% since the start of 2025.
Why is Gamestop tweeting about the end of the console war?
The tongue-in-cheek after made by GameStop on Saturday stated that the “console war” started in the early 2000s, “with the release of Halo: Combat Evolved as an Xbox exclusive title,” and that it has now ended. Last week, Microsoft announced that it would be remaking the first installment of Xbox’s flagship sci-fi shooter franchise under the title “Halo: Campaign Evolved,” which will be released in 2026. In addition to Xbox and Windows, the remake will also be available on Sony’s PlayStation 5, making it the first Halo title to appear on Microsoft’s rival console. Major first-party flagship titles like Halo are usually exclusive to the publisher’s own platform, but Microsoft has moved away from this model as its Xbox consoles struggle to compete in sales with the PlayStation 5 and Nintendo’s Switch 2. During the announcement, Xbox also said that future Halo titles will also appear on PlayStation.
Forbes rating
By our estimates, Ryan Cohen, CEO and chairman of GameStop, owns almost 8.2% of GameStop stock – has a net worth of $5.3 billion.
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