Under the ownership of FSBO Holdings, the platform will undergo a complete overhaul to improve usability and transparency, while maintaining a focus on independent home sales. Kortas said that while NEXA does not own FSBO.com, the platform will benefit NEXA through lead discounts and lead aggregation.
Kortas said no layoffs are planned and that FSBO.com employees will continue to work there because it is a separate company.
Kortas also said he used FSBO.com when he was a loan officer in the early 2000s. Now he’s using what he learned to train NEXA loan officers on how to use the platform.
“I’m personally going to go in and teach my NEXA loan officers how to do for-sale-by-owner marketing, because I know how to do it just as well, and this is my wheelhouse. So I’m going to be a coach for some of the loan officers,” he said.
“This will also be built into our AI platforms. My developers are coming in to develop this new site, but it will have full integration with the AI platforms. And we’re also releasing AI for real estate agents within those platforms. … It will make the process easy for someone who wants to sell their house without an agent.”
As a result, Kortas said, the platform will benefit AXEN Real Estatea national real estate brokerage built in partnership with NEXA.
Planned updates to the platform include simplifying purchase contracts into clear language steps; guide buyers and sellers jointly through negotiations; clarifying timelines and responsibilities; and reducing friction in the transaction process while maintaining user autonomy.
The changes are intended to allow buyers and sellers to transact directly, often saving thousands of dollars in commissions, while still feeling supported throughout the process, the company said.
“This is not about replacing people,” Kortas said. “It’s about removing unnecessary complexity so consumers can focus on making good decisions.”
Rice said many homeowners avoid selling their homes themselves, not because they don’t have the resources, but because the process feels overwhelming.
“Most people avoid selling their home themselves because they don’t have the ability. … What I’ve learned from Homepie clients is that they avoid it because the process feels overwhelming,” Rice said. “If you simplify the contract, the communication and the steps, you give people confidence. That’s what this platform is about.”
Kortas described the acquisition as a long-term investment in consumer-driven real estate transactions.
“This is a long-term game,” he added. “Brad and I are excited to join forces. We’re building something that respects where FSBO.com came from, while preparing it for where consumers are going.”
Additional improvements and features are expected to be announced as the platform modernization continues.
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