While the real estate sector signals consolidation, The Agency signals strength. Exhibit A: The launch of 30 new offices by 2025. Exhibit B: Four new fresh faces have joined The Agency’s franchise sales team and a well-deserved promotion has been announced for a beloved, long-time leader within the real estate industry.
A warm welcome to…
Scott Mitchellson, SVP International Growth
James Corcoran, SVP Strategic Acquisitions
Jeff JaborraVP Franchise Sales
Laurie PoppVP Franchise Operations
And a sincere congratulations to…
Ricardo Beer, SVP Franchise Sales, North America, Central America, South America
Read more about these superstars below.
Laurie Popp, VP Franchise Operations
Laurie Popp has more than 30 years of experience in real estate brokerage and franchising, offering a practical, people-centered approach to building strong, sustainable businesses. Known for her collaborative style and data-informed mindset, she works with broker leaders to improve operational performance, strengthen culture, and implement scalable systems that support long-term growth. Laurie helps leadership teams translate their strategy into clear, actionable plans while working with partners to assess performance, identify opportunities, and solve real challenges that support both business results and a healthy corporate culture.
Scott Mitchelson, SVP International Franchise Sales
Scott Mitchelson is Senior Vice President of International Franchise Sales at The Agency, where he leads global expansion strategy and manages regional vice presidents in domestic and international markets. In his first year, Scott exceeded sales goals by 162%, generated $69 million in gross commission revenue and earned recognition by the President’s Council. He spearheaded the expansion into four new international markets within 18 months and closed the largest deal in the history of the Corcoran brand in 2024 by joining McEnearney & Associates, raising just under $50 million for GCI. Prior to joining The Agency, Scott spent more than two decades in franchise development, serving as Regional President at Windermere Services Company, where he expanded its territory by more than 1,300 agents and contributed to a $120 million increase in GCI.
James Corcoran, vice president of strategic acquisitions
James Corcoran is a VP of Strategic Acquisitions with more than 20 years of experience leading business expansion, operational efficiencies and business transformation in real estate, finance and professional services. At Anywhere Real Estate, James led business transformations at national brands, led professional teams to develop strategic partnerships, and improved performance through accountability frameworks and CRM adoption. He has managed P&L responsibilities, guided M&A integrations, expanded Engel & Völkers’ network across America, and built growth-oriented divisions at Weichert Realtors.
Ricardo Beer, SVP Franchise Sales, North America | Central America | South America
Ricardo Beer is Senior Vice President of Franchise Sales for the Americas and has been instrumental in overseeing The Agency’s growth since joining The Agency in 2012. His leadership has helped the company expand from fewer than 10 agents in a single office to a network of more than 150 offices in more than 14 countries around the world. Formerly Director of Franchise Communications and Director of New Office Operations, Ricardo has been featured in HousingWire as a Rising Star and in The Los Angeles Business Journal as an industry leader. His team is responsible for recruiting and onboarding more than $1.5 billion in annual sales volume for The Agency.
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