Through Jeroslyn JoVonn
January 24, 2026
Ghee officially became president of PlayersTV, which also acquired her company, Expectant Media.
Michele Ghee, former BET SVP and veteran media executive, returns to leadership as the new president of PlayersTV following the network’s acquisition of its technology and content agency, Expectant Media.
On January 22, Ghee officially became president of PlayersTV, any According to BET, she has acquired her company, Expectant Media, in a deal with undisclosed financial terms. The deal celebrates Ghee’s 30 years in media leadership and two years of board service at PlayersTV.
“Michele has been a trusted member of our board for the past two years. We saw tremendous value in Michele and what she has built across media, content and activation to support our growing flywheel,” said Deron Guidrey, co-CEO and co-founder of PlayersTV. “She is a proven leader in advancing equity in content and distribution, and we look forward to the high-quality impact she will have on our organization and our growing group of premium partners.”
The appointment puts Ghee at the helm of a network of more than 3,000 fan owners and more than 70 athlete investors, including Chris Paul, Travis Kelce, Kyrie Irving, Damian Lillard, Dwyane Wade, Carmelo Anthony, Ken Griffey Jr. and Vernon Davis. As president, she will leverage her years of experience shaping the marketing, experiential branding and culture of major brands to grow PlayersTV’s media ecosystem, which includes streaming video, news and feature content.
A respected leader in the business side of entertainment, Ghee has held senior executive roles at Essence Communications and Ebony, where he oversaw content, strategy and brand growth, and was previously senior vice president at BET before founding Expectant Media. Her appointment as president formalizes her role in shaping the next chapter of PlayersTV, with a focus on scaling original programming, distribution and enhancing experiential, community-driven engagement between athletes and fans.
The network has announced plans to further emphasize live, interactive moments that connect athletes with audiences in a more organic way, with more announcements about original content, partnerships and brand collaborations expected in the coming weeks.
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