Force Motors has a large network of more than 200 dealers, 70 authorized service centers and 30 parts centers in India, supported by international distributors in more than 40 countries.
Force Motors LTD, a large van manufacturer, works together with Zoho Corporation to upgrade its customer experience and dealer management systems. This collaboration marks an important milestone in the DigiForce project, the digital transformation program of Force Motors aimed at stimulating innovation, improving productivity and improving customer satisfaction through leading technologies in the value chain, says a release.
As part of this initiative, ZOHO’s Advanced Customer Relationship Management and Dealer Management System (CRM-DMS), together with a series of 12 AI-driven Front-Office applications, will be used in the national network of Force Motors. This integrated, cloud-based solution will replace Legacy systems, which modernizes marketing, sales, service, customer involvement and internal cooperation.
By streamlining dealer activities and creating a uniform platform for teams, dealers and customers, the new solution has been set to considerably increase the overall customer experience at every phase of involvement, according to the release.
Force Motors has a large network of more than 200 dealers, 70 authorized service centers and 30 parts centers in India, supported by international distributors in more than 40 countries. With the new CRM-DMS solution, this dealer and distributors partners can work more efficiently by improving sales and service productivity, improving customer satisfaction in every contact point and supporting more professional, data-driven business activities, says the release.
Published on June 25, 2025
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