This year, the move marks one of the larger outputs by a private investor of a domestic retail company. Several institutional investors are expected to participate in the Block deal, which indicates the constant interest in the premium lifestyle and clothing space of India despite recent volatility.
ABLB, part of the Aditya Birla Group, is active under the umbrella of Aditya Birla Fashion and Retail LTD (ABFRL) – one of India’s largest designer clothing and lifestyle congestion.
The company houses various selection frame labels, such as Louis Philippe, Van Heusen, Allen Solly and Peter England, and has aggressively extended to new categories such as ethnic clothing, active clothing and international luxury brands.
Aditya Birla Lifestyle Brands serves as the group of the group for building premium and luxury fashion offers, including partnerships with international labels such as Reebok, Ralph Lauren, Hackett London and Ted Baker.
The company has also ventured into the new store information and omni-channel distribution, aimed at ambitious urban consumers. The sale by Flipkart Investments comes at a time when the Aditya Birla Group has consolidated its fashion and lifestyle companies.
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