Fanpla AG settles in Zug to support the global development of the Blockchain Entertainment Platform

[PRESS RELEASE – Zug, Switzerland, November 27th, 2025]

Fanpla AGa Swiss-based subsidiary of Fanpla Inc. (Japan), today announced the establishment of its new office in Zug, known worldwide as Crypto Valley. This move marks an important milestone towards building a sustainable and borderless entertainment economy powered by blockchain technology. The new entity will serve as the strategic headquarters for Fanpla’s European operations and play a key role in the continued growth of the global FPL ecosystem.

Background and purpose

The establishment of Fanpla AG is an important initiative aimed at realizing a global decentralized entertainment economy. Leveraging Japan-developed expertise in fan engagement and blockchain technology, Fanpla AG will collaborate with the European crypto ecosystem in Zug, Switzerland – one of the world’s most trusted and advanced regulatory environments. Through this collaboration, Fanpla AG aims to build a new token-based business model that combines transparency, reliability and innovation, allowing artists and fans to create and share value across borders.

Strategic hub in the global blockchain ecosystem

Establishing a presence in the Swiss Crypto Valley is a core element of Fanpla’s global strategy. The region is internationally recognized for its clear regulatory framework, strong concentration of blockchain expertise and robust financial ecosystem. Fanpla AG will use this environment to build a transparent and compliant governance structure to support its international token ecosystem.

European headquarters for global expansion

Fanpla AG will serve as the central hub for Fanpla’s global operations, driving expansion across Europe and beyond.

In Japan, Fanpla Inc., in partnership with Fanplus Inc., has built a community of more than 4 million paid fan members and has created a digital foundation that connects artists and fans. Based on this experience and expertise, Fanpla AG will create new fan engagement models and digital ecosystems tailor-made for the European market.

By combining its deep knowledge of fan business and blockchain technology, Fanpla AG will continue to improve entertainment experiences for diverse audiences and foster a truly global fan economy.

Main objectives of the European base

Building a global platform: Localizing the platform where European artists and fans can connect, allowing Japanese content and creativity to reach a global audience while providing a framework for international artists to engage with the Japanese market.

Expanding the FPL ecosystem: Developing new partnerships, listings and use cases to increase the usability of FPL across Europe and creating a safe and transparent environment for artists and fans to participate in token-based services. By leveraging Switzerland’s advanced financial and legal infrastructure, Fanpla AG will further strengthen its secure and compliant token economy activities.

Stimulate innovation: Establishing a local R&D team in Switzerland to lead research, development and market studies, ensuring the Fanpla ecosystem remains at the forefront of the rapidly evolving entertainment and Web3 industries.

Towards a global entertainment and financial ecosystem

The establishment of Fanpla AG marks an important milestone in the integration of entertainment and finance through blockchain innovation. By positioning itself in Switzerland’s internationally recognized financial center, Fanpla AG will strengthen its governance and operational infrastructure of the FPL ecosystem and create an environment where transparency, trust and shared value between artists and fans can truly thrive. Looking ahead, Fanpla AG will continue to drive initiatives in finance, technology and entertainment, supporting the sustainable development of its symbolic ecosystem and broadening opportunities for global participation.

About FPL (Fanpla)

FPL is a digital asset issued on the Polygon blockchain. Following the successful IEO at Coincheck in November 2025, FPL is now available on the Fanpla market, enabling the purchase of digital assets, ticket sales and access to exclusive fan experiences. As a utility token that connects artists and fans, FPL facilitates a wide range of activities, including NFT purchases, access to limited-edition content, and fan voting at various events.

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About Fanpla AG

Company name: Fanpla AG

Headquarters: Zug, Switzerland

CEO: Masayoshi James Goto

Founded: 2025

Business: Developing and operating blockchain-based entertainment services, applications and digital content platforms that integrate Web3 and fan engagement technologies.

Website: http://fanpla.ch