The tool combines eXp’s proprietary data systems with natural language processing to simplify the way agents interact with information and manage their business.
Leo Pareja, CEO of eXp Realty, shared HousingWire that the technology represents a shift towards more intuitive, conversational interfaces.
“In the coming years, we will see the traditional B2B business software we are used to disappearing,” he says. “Most enterprise B2B software consists of a user interface layer that sits on top of proprietary data, where you have fields, displays and screens of information that are proprietary to the enterprise.
“What’s happening now in real time is that everything will be conversational chat, whether it’s verbal or typed into an AI that can instantly retrieve contextual information. Just think of the interface of the future as the same style of communication and interaction, just on top of proprietary data.”
Mira gives agents real-time visibility into their production, revenue share and payouts, while streamlining access to eXp systems through single sign-on.
The system is located on a closed, secure network that connects directly to eXp’s internal databases.
Mira became available to all residential real estate agents in the US and Canada at the time of its unveiling at eXpCon Miami.
AI Accelerator Series: training agents for the future
Starting October 28, the eXp University AI Accelerator Series will offer nine live sessions, taught by 11 AI trainers and coaches.
The free program – part of eXp University’s NeXt Agent technology training – covers areas such as AI-enabled marketing, CRM optimization and automating lead follow-up systems.
Pareja said the initiative is designed to help officers overcome the uncertainty surrounding AI and focus on using it as a practical tool.
“Sometimes when I talk to officers across the country, I think there’s some sort of analysis by paralysis going on. [They’re] I’m not sure where to start,” he said. “So we designed an eight-week course, and we were fortunate that our best practitioners could help us teach it.
“We’re going through AI as your personal assistant, AI plus social media, AI plus mood coding, plus marketing, plus attraction, plus team optimization. What we want is to help people dive in and figure out how to integrate AI into their daily lives.”
He added that officers should focus on using AI to enhance – not replace – human connection.
“Because of [the] AI coming, I think human experience is going to become a premium, and people need to see AI as a tool to help them do things that are not based on human experience,” Pareja said. “If you can get ahead of the curve faster and complete tasks faster, you have the freedom to talk to people on the phone or in person.”
Balancing technology and human expertise
As automation requires more administrative work, Pareja believes the real differentiator for agents will be their expertise and ability to build authentic relationships.
“I think this is a skills-based market: few transactions, high fear. Sellers have to make tough decisions and buyers are confused by the headlines,” he said. “You have to have a trusted advisor who is an expert in that market. As an advisor, people have access to all the information in the world and the ability to articulate it intelligently.”
“Everyone is going to become numb to the AI slop that will pollute the internet, and it’s about doubling down on real experiences. If you’re using AI to get the appointment, you better know what you’re doing on the appointment and be able to deliver value personally.”
#eXp #Realty #launches #assistant #Mira #training #program