Every third Porsche sold in Europe last year was electric

You know, we live in a strange timeline where combustion engine cars are becoming the minority at Porsche in its home country of Europe. Sales results across the continent show that plug-in hybrids and pure electric cars are surpassing the sales figures of ICE models for the first time ever. PHEVs and EVs rose to a 57.9 percent share of total demand. Every third car sold on the continent did not have a petrol engine.

But 2025 was a bad year for Porsche in Europe. Home sales in Germany fell 16 percent to 29,968 vehicles, while deliveries in the rest of the continent fell 13 percent to 66,340 units. Stuttgart blames the recession on two major gaps in its product offering: the 718 and the first-generation Macan. Both had to be withdrawn in mid-2024 because they did not comply with the EU’s latest cybersecurity rules.

The Boxster and Cayman have since been retired worldwide, as production ended in October. The duo will make a comeback later this decade with six-cylinder engines and all-electric powertrains. Similarly, the original Macan will be retired worldwide in mid-2026 before a direct replacement arrives in the coming years, albeit under a different name.

The Macan name will only be used for the electric-only second-generation model, which accounted for more than half of the model range’s sales by 2025. Porsche sold 45,367 crossovers without a combustion engine and 38,961 units with an ICE engine, bringing the total to 84,328 vehicles, or two percent more than in 2024.

In second place came Porsche’s other SUV, the larger Cayenne. Shipments fell 21 percent to 80,886 vehicles, but the company hopes to change course with the new electric model. The EV won’t spell the end for the petrol and plug-in hybrid Cayenne, as all three powertrains will coexist peacefully well into 2030.

The iconic 911 took last place on the podium with 51,583 deliveries, setting a record after demand grew by one percent.

2025 Porsche Panamera 4S E-Hybrid

Photo by: Chris Perkins / Motor1

In fourth place was the Panamera, with 27,701 cars delivered worldwide, down six percent year-on-year. As a refresher, this third-generation model does not offer a wagon derivative, as Porsche canceled the more practical body style due to poor sales.

Zuffenhausen’s more affordable sports car, the 718, finished fifth with 18,612 units, after a 21 percent drop due to the model being phased out in two phases, first in Europe and then in the rest of the world.

The Taycan ranked last in the global sales rankings, ending the year with just 16,339 vehicles sold. Demand fell 22 percent and Porsche blames “the slowdown in electromobility adoption,” despite the Macan EV’s solid results.

Taking Motor1s: Porsche fell by 10 percent worldwide to 279,449 units, but that is hardly a surprise. 2025 was the first full year without the gas-powered Macan in Europe. The retirement of the continent’s 718 models also took a toll on sales.

Porsche is still on a slippery slope in China, where increasing competition at much lower prices is hurting sales of older luxury automakers. Demand fell by as much as 26 percent to 41,938 cars in the world’s largest market. Porsche explains that the downturn is related to “challenging market conditions, especially in the luxury segment, and to fierce competition in the Chinese market, especially for fully electric models.”