If we were to investigate every division or brand Ford in detail, you would switch to the untreading 1,432 pages “Les Miserables” for a shorter reading. Brands Ford ownership, at least partially, and thrown away include carolite, comet, continental, edsel, fordson, ghia, brandur, meteor, monarch, frontenac, troller, ford performance vehicles (FPV), TH! NK, Matford, De Tomaso, AC Cars (from 1986 to 1992, good, good in the Cobra era) and Thames. Currently, Ford is only Ford and Lincoln, Plus Auto parts of Motorcraft. Ford pumped $ 500 million in Rivian, but it is a partnership, not ownership.
Let’s start with our destroyed division dive with Mercury, who met his end in 2010. This ABC News Headline is probably the most accurate summary of the middle class resident of Ford’s line-up: “Met the downfall of Mercury, his shoulders shrugs.” Shoulder circuits are fair; By 2010 there was not much to mourn. It was the victim of brand creatiness and superfluous, such as GM’s Pontiac.
With nothing to distinguish it from the divisions above and below, what would have been the point to preserve Mercury? There were no tailor -made platforms or powertrains against the mid -2000s, because each mercury model corresponded directly to a Ford. Mountaineers were explorers, Mariners were escapes (also in fact Mazda -first), Grand Marquizes were Crown Victorias, Montegos were five hundred (both Volvos below), Montereys were Freestars and Milans were mergers. Mercury-Cougars, although they were too, were still only the next generation probe in all except name. Buyers fled without clear personality. Only 92,000 Mercurys were sold in 2009, so Ford amputed the brand to save the company.
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