Different ecommerce companies may use the same website and tools, but how they structure their teams to complete all the different functions within their business, such as acquisition, optimization, fulfillment, retention, and reporting decisions, is what matters in determining their long-term success.
After working closely with countless ecommerce teams for companies at various stages of revenue growth, one recurring pattern can be identified: as companies grow larger, their team structures become less aligned with what’s needed to generate scalable revenue. When a founder understands how to develop a team through the different phases of the business, they can make more informed choices about who to hire and what functional processes to implement for increased revenue.
In this blog we will talk about what an ecommerce team is and how its structure differs between different stages of growth, despite the tools or platforms used.
Let’s get started!
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