DS Group’s Satya Retail has partnered with Infinia Tech

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This digital platform will leverage AI, blockchain and fintech innovations to empower 2-3 million small convenience stores across India and improve their access to products, services, financing and data-driven tools, a statement said.

Ritesh Kumar, Director at DS Group, said, “Our partnership with Infinia Technologies brings together the power of Satya, our best-in-class B2B digital platform, our retail network and Infinia’s AI innovation to empower small businesses across India. SAII will help local merchants modernize their operations, seamlessly access financial and digital tools and become part of a larger connected commerce ecosystem. This is an important step towards building a more inclusive and technology-driven retail economy.”

Satya Retail connects retailers with various FMCG products, using its digital platform and foot-on-street model. The company focuses exclusively on small and medium-sized retailers in the convenience channel, providing access to digital convenience and enhanced service levels to points of sale that previously lacked direct distribution. The company has currently rolled out across five cities and has already crossed a milestone of ₹100 crores Annual Recurring Revenue (ARR). The strategic plan aims to expand to all cities in India with a population of more than 5 lakhs within the next three years, while continuously improving the platform with the latest AI-driven services.

Arif Khan, CEO of Infinia Technologies, said: “This partnership represents a defining moment in how AI and Blockchain can scale real-world impact. Through SAII, we are giving millions of Indian retailers access to intelligent tools and digital services that were once out of reach, as we advance our mission to bring advanced AI from Abu Dhabi to the world. This is just the beginning; we plan to expand the SAII model to Asia, the Middle East and North Africa, with more projects to be announced soon.”

Amit Dutta, CEO of Satya Retail, added, “SAII is much more than a platform; it is a digital ally for millions of small retailers, helping them access products, services and microcredit with unprecedented ease. We are proud to turn technology into opportunity for every Indian convenience store through Satya Retail’s distribution reach.”

Published on November 14, 2025