Drivers don’t use Apple CarPlay that much, says BMW – Jalopnik

Everyone knows that the vast majority of infotainment systems are bad, which is why we all use Apple CarPlay instead. Except that that is not really true, reports BMW blog. This is exactly what you would expect to say BMW, because it wants you to use his own chic infotainment instead, like most manufacturers. BMW, however, has a number of rather compelling data to support his claims, putting the traditional argument on its head.

According to Stephan Durach, Senior Vice President of BMW of UI/UX Development, usage data of 10 million associated BMWs show how drivers use their cars, including the infotainment systems.

“We can see what our customers do, what kind of controls they use, in what of the driving conditions they use.”
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“They started using our own navigation,” he claims, “people still have their phone connected to CarPlay, but only for special usage scenarios.” Although no laundry list with use cases was provided, messages were selected.

Since messages take place over the telephone anyway, that makes sense. I imagine that music would be another common use, because drivers have stored music on their phones or streaming descriptions that are easy to pipe through the speakers of the car. However, after switching built -in navigation to well -known apps on Apple CarPlay and Android Auto, drivers now seem to be switched back.

Drivers started using Apple CarPlay and Android Auto because they were faster, simpler and intuitive to use than the built -in systems of manufacturers of the time. Data connections ensured that card data is always up-to-date, while manually updating built-in cards was always a little pain. But now update connected cars cards automatically. With maps that are stored locally, you can also plan a route, even if you do not have data connection, an area where most of the telephone apps miserably fail, in my experience.

Manufacturers also lean to integrate their navigation with vehicle data that Google Maps, Apple Maps and the like have no access. EVs in particular can easily go to a charger along your route along your route at the end of your range, or propose routes based on efficiency instead of the fastest or shortest route. Although you can search for a Charpoint or Tesla Supercharger in your desired map, it is not nearly as useful as the function in the native navigation system of your EV. With few cars you can also display instructions from CarPlay on Gauge Clusters or Heads-Up Displays.

People switched to CarPlay for the first time because it worked better than the built -in navigation of their car. It makes sense if people now switch from CarPlay to built-in NAV systems for exactly the same reason. Unless Apple takes over the car, which would not mind, it does not have the integration advantage that the infotainment systems of manufacturers have always had.