Don’t worry: if you lose your job in a tanking economy, your boss still gets his Bentley – Jalopnik

It’s almost the end of 2025, and wouldn’t you know it: adding tariff taxes to almost everything people buy hasn’t magically lowered the cost of living. Households across the country are cutting back on their spending even more than they already had It doesn’t look good for the labor marketor. But don’t worry while you’re putting off buying a new car and trying to figure out how to afford Christmas gifts this year, according to a new report from Boston Consulting GroupAt least your boss can still afford his new Bentley.

First noted by our friends at The DriveAccording to the BCG report, the company expects the market for cars costing at least $100,000 to grow between 5% and 7% each year through 2035, giving the segment an expected market value of between $180 billion and $215 billion. Additionally, BCG expects used car sales in this segment to grow 1.5x faster than new car sales, “thanks to high new car prices and an increasing supply of secondary market inventory.”

That said, don’t expect as much growth at the top end of the market, as BCG predicts most revenue increases will be in the $100,000 to $170,000 range – between 6% and 8% per year. Meanwhile, it expects cars priced above $170,000 to see only an annual increase of between 3% and 5%. However, that doesn’t necessarily mean there’s less demand for those expensive cars, because the closer you get to the top of the market, the more likely you are to run into production constraints.

As you might expect, age is also a strong predictor of purchasing behavior. For example, Generation Z buyers were more willing to cross-shop for cars and look beyond established luxury brands, while both Millennials and Generation Z were more likely to be interested in private sales than their older counterparts. That said, older buyers are apparently not as averse to technology as you might expect, with around 75% of all respondents saying they are open to buying their next car online.

Younger buyers were also more likely to say they saw buying a car ‘as an investment opportunity or as a reward’, while older buyers were more interested in new technology and wanted to ensure they had the latest model. And while only about 10% of respondents said they own an electric car, overall interest in electric cars varied greatly by age. About half of Gen Z buyers are interested in buying an electric car, but that figure dropped to about a third among baby boomers, and only about 10% among the Silent Generation. Regardless of age, however, the wealthy all seem to enjoy access to exclusive experiences, whether it’s track days or wine tastings.

So while you’re struggling to pay your bills and living with the constant threat of layoffs hanging over your head, at least you don’t have to worry about your boss not being able to afford another new car. They will be fine, and knowing that this is far more valuable than any so-called ‘pay increase’ or ‘job security’ could ever be.