Create content without being clear (and why nothing happens)

There are people who want to start creating content and don’t know where.

And there are others who have been creating for a long time and are no longer clear about where they are going.

This conversation is for both of us.

It’s not about learning to create content.

It’s about understanding what’s being built – or what you want to build – when content comes into play, even if there’s no clear plan, defined strategy, or visible results.

We will talk about process, criteria, time and direction.

About starting without intention and why that’s not a mistake.

Of years of creating without ‘getting anywhere’ and why that matters.

And when it makes sense to stop, adjust or change without experiencing it as a failure.

It’s not a technical conversation.

It’s not a masterclass.

It’s not a promise of results.

It’s a conversation to reduce the noise, take the pressure off, and think more calmly about what place content has in what everyone is trying to build.

If you leave with the feeling of:

“I’m not as lost as I thought.”

then the lecture has fulfilled its function.

Presentation slides »