“Santa Fe is a premium example of refined life, where ancient heritage meets contemporary luxury,” said Pamela Liebman, president and CEO of the Corcoran Group. “Setting up Corcoran Plaza properties in this market is a strategic milestone for our brand. The allure of the city, the architectural elegance, cultural diversity and breathtaking natural environment have attracted long -demanding buyers who are looking for more than just a house.
“Rob Thorwald and his team embody the depth of local expertise and increased service that Corcoran defines, making them the perfect stewards of our brand in this exceptional market.”
The company traces its roots until 1986, when Edward W. “Wally” founded Sargent Santa Fe -FretitsenA brokerage that grew into one of the leading companies in the region.
Now operating as Corcoran Plaza Properties, the office includes more than 65 agents and support staff. In 2024, the company represented sellers in the best priced housing sale of the year of the city.
“Santa Fe is a beautiful place with a unique mix of cultures, art and outdoor life,” said Thorwald. “It is a combination that has always attracted people here, and we look forward to keeping our customers at the top to our customers, now in affiliation with the excellence and prestige that the Corcoran brand embodies.”
Thorwald – who visited Santa Fe for the first time in 1982 and later moved to the city – previously worked in management advice and business strategy.
Corcoran Plaza Properties will focus on homes, farms, ranches and some commercial entries in neighborhoods, including the center of/Eastside, Las Campanas, Monte Sereno, Eldorado and the Foothills.
Stephanie Anton – President of Corcoran -branches – said that the move is expanding the reach of the company into a competitive luxury market.
“The unique mix of culture and natural beauty of Santa Fe makes it one of the most fascinating luxury markets in the country,” said Anton. “Rob’s leadership and the deep local roots of the office perfectly match the values of the Corcoran brand. We are pleased to help them increase their business and support them in bringing our brand to New Mexico.”
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