Key Takeaways
- Coinbase is expanding its platform with stock trading, prediction markets and extensive developer tools.
- The company aims to tokenize traditional assets such as stocks and broaden access to a wide range of financial services.
Coinbase is strengthening and diversifying its product suite with more advanced trading and infrastructure offerings for retail and institutional customers.
The crypto giant said Wednesday it is launching trading in stocks, futures and perpetuals, as well as prediction markets, and expanding access to decentralized finance on Solana.
In addition to trading, the company is also adding token sales and stablecoin issuance capabilities, in addition to Coinbase Tokenize, an end-to-end solution that allows institutions to bring assets on-chain.
“It (Coinbase Tokenize) combines issuance, custody, compliance and trading all in one place. On one hand, we have millions of retail and institutional investors holding more than $500 billion in assets on our platform, and they are looking for differentiated opportunities to invest in,” said Brian Armstrong, CEO of Coinbase. saidspeaking at the Coinbase System Update on Wednesday.
“On the other hand, we are already working with the world’s largest institutions and funds who already trust us for institutional-level custody. So we can help them get distribution of their products and create this market. Coinbase Tokenize will bring new assets to the chain, from stocks to private companies, funds, real estate and more,” he added.
All told, the new wave of product launches will further Coinbase’s ambitious plan to transform from trading revenue to a unified hub for multiple financial services.
“Coinbase is no longer a place to just trade crypto. It’s a place where you can trade everything,” Armstrong noted.
To support developers and businesses, Coinbase also introduced a set of enterprise APIs focused on custody, payments, trading, and stablecoins, targeting high-impact use cases with rapid adoption.
One of the key focuses is Coinbase Custom Stablecoins, which the company says would allow companies to issue branded, fully supported stablecoins, with activity-based rewards, cross-chain interoperability and access to global distribution.
Another highlight is Coinbase Business, which is now officially open to eligible users in the US and Singapore after beta testing. The platform aims to address key pain points in business payments, such as expensive cross-border transfers, long payment terms, limited global reach and excessive transactional friction.
On Base, Coinbase announced that it has exited beta and is open to everyone.
“Increasing economic freedom around the world has always been our mission, and these products are how we deliver it to you,” said Armstrong.
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