Coinbase buys $25 million Cobie’s NFT to revive ‘Up Only’ podcast

Coinbase, the team behind the largest US cryptocurrency exchange, has delved deeper into the non-fungible token market. Just a few hours ago, the team pumped $25 million into the NFT market to revive Up Only, the show that was once a big deal in the crypto and non-fungible token community. The Coinbase team has acquired an NFT from Cobie, giving them the exclusive right to redeem more than 8 episodes of the Up Only show.

Coinbase will revive the Up Only podcast

In an October 21 blog post, Coinbase CEO Brian Armstrong confirmed that they had purchased a non-fungible token collection from Cobie to usher in the Up Only for a new season. For those new to crypto, the defining livestream of the last cycle was Up Only, a chaotic, unfiltered A-list crypto show hosted by crypto personality Cobie (Jordan Fish) and his co-host, Ledger Status (Brian Krogsgard).

[ ZOOMER ]

COINBASE.ETH ACQUIRES COBIE’S UPONLY NFT FOR $25M, MEANS UPONLY RETURNS FOR ANOTHER SEASON: ONCHAIN

— zoomer (@zoomerfied) October 20, 2025

The podcast featured interviews with prominent figures in the crypto space, market analysis and commentary. High-profile guests, including Ethereum co-founder Vitalik Buterin and FTX founder Sam Bankman-Fried, were in attendance before the exchange’s demise. Cobie created an NFT for the “UpOnly Television Season Pass” in 2022. The NFT’s smart contract stated that if the NFT were ever burned, Cobie and Ledger would be contractually obligated to produce eight new episodes.

The show ended abruptly in December 2022 after FTX collapsed. The crypto exchange was a major sponsor and Cobie was personally affected by the collapse of FTX. In October 2025, the Coinbase team bought the NFT for $25 million and then burned it. This has now paved the way for the show’s return after a three-year hiatus. The Up Only show will be at the intersection of crypto media and market movements.

NFTs are redefining content generation

The NFT purchase has shown how many people are using blockchain technology to change the way content is monetized. NFTs give creators a way to own their work and maintain creative control, opening up new revenue streams beyond typical advertising or subscriptions. Additionally, NFTs can function as smart contracts that secure media creation without sacrificing editorial independence. This crypto media x NFT integration could be a game-changer for creators and their audiences in the coming year.

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