Coca-Cola has just scrapped the 2025 edition of their beloved ‘Holidays Are Coming’ ad – the ad that taught an entire generation to finally think about Christmas. Last year the cars slid on the ice and the passengers looked like melted wax. This year the wheels are turning fine, but the passengers are all furry critters: polar bears, sloths, squirrels and even seals.
They used Silverside AI and Secret Level to send numerous clues into various AI video engines that generated 70,000 clips, which were then sorted frame by frame by five engineers. It’s much better than last year, but all the animals look like they’ve been cut out of paper and dragged across the floor – one sloth waves as little as possible and its leg bends backwards all wrong. And just when you start to think this is all a bit sad, Santa Claus comes along. He looks directly like Haddon Sundblom’s 1931 artwork and is the only human face we see the entire time.
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No word yet on how much they spent, but Coke says it’s a lot less than what they spent on the last version, which featured shooting in real locations, union crews, and real polar bears borrowed from the zoo. There were a hundred people involved, but now most of them are just tapping away at keyboards instead of struggling with cables. Manolo Arroyo, their head of global marketing, said it used to take a whole year to light the cars just right.
They’ve created not one, but two versions: America gets the animal kingdom, while the rest of the world gets a slightly different take with a few more fireworks on the final billboard. However, both fade to the same place – a bottle hisses open, the screen turns red and the jingle sounds – just like always. I’ll be surprised if next year they don’t have any more dolphins in elf hats and giraffes in tinsel. The tools keep getting better and before you know it, there’s a skeleton lurking under all that fur. For now, they have to make do with training data and a bit of luck and manage to convey a load of nostalgia that no one actually asked for.
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