Classic Legends says new launches and GST reduce motorcycle sales during the festival season

Classic Legends, the maker of Jawa and Yezdi motorcycles, has reported a surge in sales during the ongoing festival season, driven by new launches, GST-related price benefits and expansion of retail presence.

“The company’s bookings in Rajasthan have increased threefold this season compared to last year,” Anupam Thareja, co-founder of Classic Legends, said at a meeting of the Jawa Yezdi Rider Club in Jaipur on Friday.

“The festive period has seen new Roadster and Adventure launches, lower prices following VAT cuts on bikes under 350cc and an upturn in consumer confidence,” he said.

He said Jawa Yezdi has also gone live on Amazon after pioneering sales of high-end classics on Flipkart last year.

Thareja said the company recently launched the new Yezdi Roadster, positioned as a modern classic for long-distance touring and comes with over 50 customization options.

He said Rajasthan accounts for about 5 percent of the company’s national retail network, with 14 dealers in 11 cities.

“People here are passionate but value quality and reliability. They appreciate brands that combine modern technology with classic design,” he said, adding that the festive season and post-GST cut demand has been overwhelming.