Cheltenham Woos Back Racegoers with cheaper Guinness and Return of Ladies Day

Cheaper beer during all meetings, the return of an official women’s day at the festival meeting in March and a slight reduction in capacity on all four days of the showpiece event are part of the “improvements to the customer experience” announced by Cheltenham in the construction to the new jumping season on the track, on 24 October.

The presence at the Cheltenham Festival, which runs from 10 to 13 March next year, is in sharp decrease since a post-known highlight of 280,627 in 2022, and the crowd of 41,949 spectators for the second day of this year’s meeting was the lowest for each day at the event since 1993.

As a result, the second day of the 2026 festival, on 11 March, will be promoted for the first time since 2019 as a women’s day, in an attempt to turn the decline of a presence of 64,431 in 2022, a decrease of 34% in just three seasons.

Racegoers will also be able to enjoy an improved audiovisual experience in the afternoon during all meetings this season, according to upgrades to the public adressing system and improvements in the content of the Big screen of the track, while the prices of many drinks are lowered compared to last season. In the case of a pint of Guinness-Liets from a benchmark for the racecourse because of the long-term association with the festival in particular that a cut of 30 p, from £ 7.80 to £ 7.50.

Changes in the Festival Racoers facilities offered are a covered Food Court in the Tentedorp, which will also act as shelter against the elements on rainy days, while a successful process of extra areas where drinks were permitted during the 2024-25 season, led to the removal of all limitations in the club in the club housing in the housing housing housing The club housing in the club housing in the club housing in the club housing in the club housing in the club housing in the club housing in the club housing in the club housing in the club housing in the club housing in the club housing in the club housing at the start of the new season. Punters that roast a big winner will no longer be obliged to stumble a bottle of champagne, because Prosecco will be available for the first time in the racecourse bars.

The latest changes to the range of Cheltenham follow the first changes that before the 2025 festival by Guy Lavender, the new Chief Executive, which arrived in January from a similar role at Marylebone Cricket Club, which arrived in a similar role at Marylebone Cricket Club. Lavender’s early initiatives include a freezing of ticket prices at 2024 levels and a scheme in collaboration with the travel company Venatour to offer lower prices for accommodation locally during the Festival Week.

Lavender said: “We made a number of changes last year and continued to look at ways to improve both the range of options and the quality of services and facilities for anyone who joins Cheltenham with us.

“There are certain things that we can do on the course, such as reducing the price of a pint and improving our facilities. However, there are other factors that influence people’s decisions about attending, such as hotel prices, which are not fully under our control, and that is why we continue to work with Venatour to protect better value for our visitors.”

Tickets for next year’s festival are currently available at the ‘Early Bird’ rates of £ 47, £ 67 and £ 100 for the best partner, tatts and club housings until December 4, when prices will rise to £ 54, £ 75 and £ 109.

“We were always very clear that the success of the 2025 festival would not be determined by the presence, but by the experience we offered for our racing,” Lavender said. “We have received incredibly positive feedback from this year’s event, which showed that the changes we had made had worked and we were enormously encouraged by the ticket sales that we have already seen for next year’s festival.”