Oracle Expands Its AI Agents for Marketing, Sales, and CS Teams | MarTech

Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded into marketing, sales and service processes to provide visibility into unified data, help automate processes and deliver predictive insights. Like the previous crop of AI agents that Oracle announced in October 2025, the latest release […]

How Affiliate Marketing Boosts AI Search and Maker Commerce | MarTech

2026 will be a turning point for American marketers. Faced with high economic uncertainty due to rate volatility and inflationary pressures, along with ever-changing consumer demands, brands need efficient, reliable growth catalysts – and marketing teams have a powerful opportunity to make that happen through affiliate strategies. Many brands today still view affiliate marketing as […]

Postmortem Theatre

I recently went through some post-mortems (a post-mortem about post-mortems if you will). All inquests have the right foundation: they have clear psychological safety and guilt-free discussion. That’s great! But some failed to achieve the goal despite having a clear timeline and some causal factors. Usually it is the actions that are weak, such as: […]

Volvo Group North America customer data exposed in Conduent hack

Volvo Group North America announced that it has suffered an indirect data breach as a result of the compromise of IT systems at American business services provider Conduent, of which Volvo is a customer. Volvo Group North America is the operational arm of the Swedish multinational in the United States, Canada and Mexico. It focuses […]

I tested our new trending topics feature and got 54,000 views overnight

Has wires more than 150 million daily active users. Great for reaching new audiences. Also a discovery problem. How are you perceived when millions of conversations are happening simultaneously? Enter: Trending Topics for Threads, directly in Buffer. It brings real-time trending conversations straight to Buffer’s composer. Developed in collaboration with the Threads team, Trending Topics […]

Scaling beyond vertical boundaries: split data migrations at Webflow | Webflow blog

Sharing large production data sets is rarely a single event: it is a careful, step-by-step process. At Webflow, we’ve migrated hundreds of millions of documents from a vertically scaled database to a shard architecture using adapter layers, queues, and idempotent tasks. Here’s how we did it with no downtime or data inconsistency. Like many growing […]

Government report reveals worst performing education districts of Punjab

A joint report by the Pakistan Bureau of Statistics (PBS) and the Free and Fair Election Network (FAFEN) has identified some of the worst performing districts in Punjab’s education sector, based on a wide range of academic and infrastructure indicators. The report evaluated public schools in Punjab across more than a dozen indicators, including enrollment […]

What TikTok does right in terms of attention and what email is overlooking | MarTech

Email marketing has been declared dead every time a new digital technology appears in all its shiny newness. Yet it remains one of the most effective, profitable and controllable digital channels available to marketers. But many of the promotional emails I see in my inbox feel a little tired. Many messages look like they were […]