Why Customer Service Determines the ROI of Your Marketing Spend | MarTech

A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website, and completes a purchase. Three days later they need help with their order. They wait 10 minutes for an answer. The chatbot guides them through irrelevant questions. When they finally reach a human agent, they have to explain their problem again. […]

Why Marketing Automation Platforms Are Becoming Decision Engines | MarTech

Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense for campaigns to be predictable and rules-based. That is no longer the world we find ourselves in. Thanks to AI – especially agentic AI – marketing automation platforms are evolving into decision-making […]

Breaking free from data prison with a roadmap to uniform customer insights | MarTech

You don’t lack data; you are surrounded by it. But when that data is trapped in disconnected systems and conflicting dashboards, it feels less like an asset and more like a “data prison.” We know the frustration of having a lot of information, but limited ability to translate it into reliable action. The coming one […]

Fragile progress in the humanitarian response in Gaza undermined by widespread insecurity

UN Secretary-General António Guterres addresses the 426th meeting of the Committee on the Exercise of the Inalienable Rights of the Palestinian People (CEIRPP). Credit: UN Photo/Evan Schneider by Oritro Karim (united nations) Wednesday February 11, 2026 Inter-Press Office UNITED NATIONS, Feb 11 (IPS) – Since the ceasefire between Israel and Hamas last October, humanitarian conditions […]

Microsoft’s latest update fixes six zero-days and two critical bugs – but is it a buggy mess again?

Screenshot by Lance Whitney/ZDNET Follow ZDNET: Add us as a preferred source on Google. The main conclusions of ZDNET The February update continues to renew Secure Boot certificates. The update also fixes a number of feature and security issues. Let’s hope this month’s update contains fewer bugs than January’s. Another month, another Patch Tuesday rollout […]

Which programming language is best for web development? – WP reset

Web development has become one of the most dynamic and in-demand areas of the technology industry. From simple static pages to complex, data-driven applications, modern websites require powerful programming languages ​​to function efficiently, securely, and at scale. With so many options available, developers and businesses often wonder: which programming language is best for web development? […]

Turn off your computer! Employees are causing huge energy bills in the office with these annoying habits

Each SME could pay £90+/year to run just one computer, the findings say Most employees leave their devices on even when they are not there This could be the perfect opportunity to modernize with energy efficient technology Although many companies have broadly tightened return-to-office policies, many are still struggling with above-average energy bills as a […]