You don’t lack data; you are surrounded by it. But when that data is trapped in disconnected systems and conflicting dashboards, it feels less like an asset and more like a “data prison.” We know the frustration of having a lot of information, but limited ability to translate it into reliable action.
The coming one March 4 MarTech conference This is discussed head-on in the session ‘Break out of the data prison with a strategy to end the silos’. Data silos don’t just slow you down; they undermine the trust you have worked hard to build with your customers and colleagues. This session is not about blaming the tools, but about finding the way forward to a unified ecosystem.
This panel, moderated by Cyndi Greenglass, president of Livingston Strategies, features leaders who have been in the trenches:
- Dan Dipiazzo, chief marketing and experience officer, Georgia Aquarium.
- Zack Wenthe, director of product marketing and customer data evangelist, Tealium.
- AnnMarie Wills, CEO, Leverage Lab LLC.
They talk about how to navigate data architecture and governance without losing your mind, and how to ensure your AI investments actually get the high-quality data they need to perform.
What are we going to tackle together:
- Practical steps to integrate customer data into your existing systems.
- Reliable ways to improve data quality, freshness and reliability.
- How to align marketing, IT, and analytics teams around shared goals.
If you’re ready to move from fragmented systems to a high-trust database, this session provides the actionable strategies you need to stay ahead.
View the agenda and register for the Martech Conference March 2026.
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Mike Pastore is Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He went on to work with marketers at some of the best-known brands in B2B technology, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Before joining Third Door Media as editor-in-chief of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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