GA4’s Advertising Snapshot shows why last-click attribution is no longer a fit for AI-driven journeys | MarTech

Many teams still judge channel performance based on last-click results. That once made sense in a simpler search world where users moved quickly from search to website to conversion. But that model no longer reflects today’s behavior, and GA4 is making that divide more visible as AI-driven search, multi-platform browsing and multi-modal decision making reshape […]

IAB Tech Lab Introduces New CTV Ad Formats, Updates Programmatic Guidelines | MarTech

The IAB Tech Lab has unveiled a new CTV advertising portfolio and a major update to its Guide to Programmatic CTV, aiming to bring much-needed clarity and consistency to a fast-growing – and often fragmented – part of the digital advertising landscape. The portfolio includes six core ad formats for connected TV: Pause, Menu, Screensaver, […]

Download Bratz font for FREE

Bratz font What is Bratz’s font? The Bratz font is the closest match Kenan & Kela playful and expressive font created by Jayde Garrow. The bold, energetic curves and youthful appearance reflect the attitude and personality associated with the Bratz brand. The font is free for personal usemaking it a convenient choice for fans and […]

Spa weekend in Usedom – two wonderful spa hotels in Heringsdorf

Writer: Helena Bergström Do you want to experience a wonderful spa weekend at Usedom? We tried two different spa hotels in Heringsdorf and we liked both – in slightly different ways. This is what we talk about Beach hotel Ostseeblick And Steigenberger Grand Hotel & Spa. Spa weekend in Usedom Usedom is a fantastic island […]

A leg

Many of us on this forum have most likely bought an old Blocket tabletop at some point with the ambition to do so ‘make something fun of it’. At the moment there is such a plate on our balcony and looks at me every time I pass by. But this morning, as I was scrolling […]

How to Accelerate AI Adoption and Turn Hype into Results | MarTech

Each generation believes that its breakthrough technology will change everything overnight. The computer. The Internet. The smartphone. Today? Generative AI. Every wave starts the same way: visible transformation, invisible results. Leaders are feeling the change in their daily work, but productivity numbers remain stubbornly flat. In the 1980s, economist Robert Solow captured this tension perfectly: […]

Step into luxury: the magic of wooden floors

Imagine stepping into your home and immediately feeling warmth, comfort and style under your feet. That is the power of wooden floors. Whether you are redecorating your living space or upgrading a room, wooden floors offer elegance, durability and ease of use. From sleek wooden floor tiles to easy-to-install polyvinyl chloride (PVC) wooden floors, there […]

With a spike in RAM prices, now may be the best time to buy a laptop

Rates. Inflation. Historical corporate changes and mergers. With all the factors facing the technology industry, you might think that the price of a common product like a laptop would have increased this year. But just the opposite has happened. I’ve seen laptop prices slowly drop through 2025, a trend that peaked during Black Friday and […]