Why we measure creative ROI too narrowly | MarTech

Marketing organizations have never had such a clear view of their performance. Dashboards track campaigns in real time, attribution models connect touchpoints to revenue and project management systems quantify output, timelines and cost efficiency with precision. But when it comes to creative work, the benchmark often becomes smaller instead of larger. Creative teams are typically […]

Boris Tane

AI agents did not make the SDLC faster. They killed it. I keep hearing people talk about AI as a “10x developer tool.” That framework is wrong. It assumes that the workflow remains the same and that the speed increases. That’s not what’s happening. The entire life cycle, the life cycle we built careers around, […]

Why David Protein isn’t afraid to defy category norms

Affiliate marketing has come of age. The new report from impact.com breaks down the five pillars of affiliate sophistication, shows how top teams accurately measure creator performance, and explains what drives real revenue after the first click. Read the report. If there’s one thing David Protein is going to do, it’s try to stand out. […]

The low-stress way to generate consistent online income

The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways Curation – organizing, sorting and presenting existing information in a useful way – is a profitable business model that reduces time costs, reduces creative pressure and scales faster than traditional content production. Filtering through endless information and highlighting the best resources in a specific […]

Europe’s most fantastic cities – 10 places that look like something out of a fantasy movie

Writer: Helena Bergström Europe is full of cities that look more like landscapes than real places.From mountain villages mirrored in lakes to walled coastal towns and medieval alleys, some places look like they belong in a fairy tale. Here are ten of Europe’s most fantastic cities that we visited ourselves – and that really made […]

Discover new flavors between trips and keep the holiday feeling alive

Writer: contributor Traveling is often about experiencing new places, events and tastes. But you don’t have to let go of that feeling when you get back home. With inspiration from different cuisines and ingredients, everyday life can continue to feel like a small journey of discovery. HelloFresh wants to show how food from all corners […]

Gold Prices Rise Amid Uncertainty Over US Trade Policy – S2S BLOG

Gold prices rose on Wednesday as investors turned to the metal for safety amid uncertainty over US trade policy. During Asian trading hours, demand for gold increased after the US Supreme Court struck down several of President Donald Trump’s tariff measures. This decision has created confusion about the future direction of U.S. tariff policy. Spot […]

SNGPL restarts long-delayed LPG project in Chitral – S2S BLOG

SNGPL restarts long-delayed LPG project in Chitral Sui Northern Gas Pipelines Limited (SNGPL) will restart the long-delayed LPG air blend project in Chitral. The project was originally approved several years ago, but stalled for various reasons. Chitral is a remote and mountainous district in Khyber Pakhtunkhwa, where access to natural gas has […]

Hazara set for major development with Rs200B KP package – S2S BLOG

Khyber Pakhtunkhwa Chief Minister Mohammad Sohail Afridi has announced a development package of Rs200 billion for Hazara division. He made this announcement at a meeting in Abbottabad. During his speech, the Prime Minister said the package aims to improve infrastructure, tourism, healthcare, education and other public services in the region. He said the government wants […]

Global companies expand their footprint in Pakistan with an investment of Rs40.7 billion – S2S BLOG

Pakistan has attracted steady foreign investment over the past three years. According to the Securities and Exchange Commission of Pakistan (SECP), 79 new foreign companies are operating in the country. During the same period, international companies invested around Rs40.7 billion in key sectors. According to the SECP, 61 foreign companies also conducted stock transactions with […]