Latest Updates Around The World
The digital marketing world is going through a significant identity reset. As privacy regulations expand and third-party cookies fade, the tools you’ve relied on for years are shifting beneath your feet. It’s a complex environment, but it’s also an opportunity to build a more resilient, trust-based foundation with your customers. Our March 4 MarTech conference […]
Marketers are less confident in proving the ROI of AI. According to Jasper’s ‘State of AI Marketing in 2026’ report, only 41% can demonstrate returns, compared to 49% last year. At first glance, it seems like AI is losing momentum. It’s not. The definition of ROI has simply changed. When AI was new, productivity gains […]
There is an old urban planning legend about paving the cow path. The story goes that when the city of Boston was built, planners did not design new roads, but paved the winding, winding paths that cattle had worn into the sand over the centuries. The resulting network moves in nonsensical circles, takes twice as […]
Enablement platforms Seismic and Highspot today announced a definitive agreement to merge. The companies are two of the leaders in sales enablement software. Once the merger is complete, the combined company will operate under the Seismic name and be led by Seismic CEO Rob Tarkoff. Robert Wahbe, founder and CEO of Highspot, will join the […]
Google and OpenAI executives just outlined their advertising futures — and they look very different The next phase of digital advertising won’t just happen on the search results page. It is taking shape in AI chat interfaces and predictive trading engines. This week, both OpenAI and Google offered new details about how they plan to […]
Lead management in B2B has become a systems challenge that spans teams, platforms, and the entire revenue lifecycle. It is a complex technical discipline that requires a holistic, lifecycle-driven approach rather than a simple handover from marketing to sales. In a recent strategy session, we explored what it takes to build a lead management engine […]
Instagram is now a viable full-funnel channel for B2B marketing. It supports awareness, buyer validation and intensive engagement with decision makers who are increasingly using social platforms as research tools. For B2B marketers in 2026, the question is no longer whether Instagram is relevant, but how to use it strategically. For more than a decade, […]
Today, a marketer is not just someone who understands the customer, the product and the market and can creatively launch campaigns to acquire new customers. To succeed you also need working knowledge of technology. Cookies, pixels, CDPs, DSPs: these terms have been part of the daily marketing life of companies of all sizes for more […]
A customer clicks on your perfectly crafted Instagram ad, lands on your conversion-optimized website, and completes a purchase. Three days later they need help with their order. They wait 10 minutes for an answer. The chatbot guides them through irrelevant questions. When they finally reach a human agent, they have to explain their problem again. […]
Marketing automation used to mean one thing: set up some email workflows, automate the busywork and call it a day. It made sense for campaigns to be predictable and rules-based. That is no longer the world we find ourselves in. Thanks to AI – especially agentic AI – marketing automation platforms are evolving into decision-making […]
