Latest Updates Around The World
Every year, marketers analyze performance data from the holiday shopping season to understand how consumers buy and where marketing strategies are working. While sales growth always draws attention, the most valuable insights often come from how purchases are made rather than the amount spent, which contradicts last year’s pessimistic forecasts. Despite persistent concerns about inflation, […]
Depop is one of the world’s leading fashion and lifestyle shopping apps. Since its launch in 2011, Depop has grown exponentially and become a popular destination for creative communities around the world. As of 2023, Depop has over 40 million users and generated an estimated revenue of $468 million USD. This article takes a look […]
Shopify launches new cross-merchant product network and interview with Mike Ryan | EP. 412 This week on Marketing O’Clock: Microsoft tested grouping Bing ads under one “Sponsored Results” label, but confirmed the experiment is over. Shopify launched its new product network, which integrates products from merchants. Search Console has added weekly and monthly views for […]
This article serves as a professional guide What is Black Box in AIone of the most discussed topics in artificial intelligence today. It explains how modern AI systems make decisions, why those decisions often remain hidden and what that means for trust, security and the future of technology. Artificial intelligence is becoming part of everyday […]
The digital marketing world is going through a significant identity reset. As privacy regulations expand and third-party cookies fade, the tools you’ve relied on for years are shifting beneath your feet. It’s a complex environment, but it’s also an opportunity to build a more resilient, trust-based foundation with your customers. Our March 4 MarTech conference […]
Marketers are less confident in proving the ROI of AI. According to Jasper’s ‘State of AI Marketing in 2026’ report, only 41% can demonstrate returns, compared to 49% last year. At first glance, it seems like AI is losing momentum. It’s not. The definition of ROI has simply changed. When AI was new, productivity gains […]
There is an old urban planning legend about paving the cow path. The story goes that when the city of Boston was built, planners did not design new roads, but paved the winding, winding paths that cattle had worn into the sand over the centuries. The resulting network moves in nonsensical circles, takes twice as […]
Enablement platforms Seismic and Highspot today announced a definitive agreement to merge. The companies are two of the leaders in sales enablement software. Once the merger is complete, the combined company will operate under the Seismic name and be led by Seismic CEO Rob Tarkoff. Robert Wahbe, founder and CEO of Highspot, will join the […]
Google and OpenAI executives just outlined their advertising futures — and they look very different The next phase of digital advertising won’t just happen on the search results page. It is taking shape in AI chat interfaces and predictive trading engines. This week, both OpenAI and Google offered new details about how they plan to […]
