The restructuring simplifies the company’s governance framework
The restructuring simplifies the company’s governance framework and paves the way for a possible IPO within the next twelve to eighteen months.
The move places BRND.ME among the first corporate restructurings of 2026, following similar reverse developments, with Indian-incorporated companies pulling out of overseas holding structures into India, by PhonePe, Groww, Razorpay and Zepto.
The merger of Mensa Brands Singapore with Indian holding company Mensa India received all necessary approvals in both jurisdictions. The NCLT Chandigarh Bench approved the scheme on February 20, 2026, after obtaining prior approval from the Singapore High Court.
Two-step process
The merger was carried out in two simultaneous steps: the integration of the Singaporean entity into Mensa India, followed by the consolidation of seven Indian group entities into the Indian holding company.
Commenting on the location shift, Ananth Narayanan, Founder and CEO of BRND.ME said: “This is a significant milestone for us. We have not only relocated our base of operations, but also executed a complex cross-border merger in Singapore and India in less than ten months. It gives us a much stronger foundation as we look ahead to the next phase of growth, including our path to becoming a publicly traded company.”
With this consolidation, BRND.ME now operates under a single Indian holding structure, enabling greater strategic alignment, operational flexibility and governance clarity across the portfolio.
The company posted revenues of around ₹1,500 crore in FY25 and is targeting exit revenues of ₹1,700 to ₹1,800 crore for FY26.
International markets remain a key growth driver, with the company currently operating in more than 16 global markets, including the United States, Canada, the Middle East and Europe. BRND.ME recently expanded into Europe and is evaluating Southeast Asia as the next phase of geographic expansion.
Published on February 26, 2026
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