“We are looking at a few more products under the MINI portfolio next year,” Brar told PTI in an interaction.
The luxury car maker will further expand its sales network next year with locations like Jaipur, Lucknow and Ranchi, and all these small towns where the company currently does not have a presence.”We are present in about nine cities (for MINI). We want to double the number of cities next year, so that it is also present outside the metropolises. We are now slowly and gradually getting a lot of demand from the smaller markets as well,” said Brar.
Being present in the local market also gives a lot of confidence in terms of after-sales, etc., he noted.
“So we want to improve the product portfolio and sales network. Moreover, we want to build the MINI community and organize many events for them next year,” said Brar. Brar said that 40 percent of MINI customers in India are actually BMW owners who already own a BMW car.
The automaker is importing the MINI range as a completely built-up unit (CBU). Since 2012, the company has sold around 7,500 MINI units in the country.
The latest of the lot, the all-new MINI Convertible, is tagged at Rs 58.5 lakh (ex-showroom).
On next year’s sales outlook, Brar noted that the company is looking at “bare minimum” double-digit growth.
The luxury car segment is generally doing quite well, he says.
Even before the GST reforms, while mass market cars were growing at about 2 to 3 percent, the luxury segment was growing at 10 percent, Brar said.
“We grew at about 13 to 14 percent. Our average growth rate post-Covid was about 15 percent, and we would like to continue with the momentum that has been built over the last four or five years and would like to grow further on that basis,” he said.
“I think double-digit growth is the bare minimum we’re looking at next year,” Brar said.
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