NEW YORK, NY & PHILADELPHIA, PA — Bare-knuckle Martial Arts Championship (BKFC)The world’s fastest growing martial arts promotion, has announced a new one content, promotion and sales partnership with the YES Networkthe country’s leading regional sports network.
According to the agreement BKFC programming debuts on Friday, January 9 on the YES Network and the Gotham Sports Appsignificantly increasing the reach of the promotion to both a regional and national audience.
BKFC Content launches on YES platforms
As part of the partnership, a variety of BKFC original programs will air on the YES Network and stream The Gotham Sports Appthe official digital home of YES. Featured content includes:
- Road to
- BKFC unpacked
- BKFC Rewind
- The bare knuckle show podcast, hosted by martial arts personality Brian Soscia
The “Road to” And “BKFC unpacked” series provide behind-the-scenes access to BKFC fighters in the lead-up to their fights “BKFC Rewind” shows classic and favorite fights from BKFC history.
National availability and cross-promotion
BKFC programming will be available to viewers in YES Network’s regional footprint, as well as on the YES National foodwhich guarantees national fame. Additionally, the content will be streamed nationally via The Gotham Sports Appmaking BKFC programming accessible to fans in the United States.
As part of the collaboration, YES Network will promote BKFC programming across its linear and digital platformswhile BKFC will answer this by promoting YES and The Gotham Sports App through its own channels and live events.
Leadership responds to the partnership
Founder and Chairman of BKFC David Veldman called the deal a crucial step in the organization’s continued expansion.
“This announcement is truly groundbreaking for BKFC as it relates to the growth of our promotion. We are excited to partner with the YES Network and expand our growth not only within the New York region but also nationally.
The partnership with BKFC and YES Network brings together two of the most respected and progressive companies in the sports industry. Bare Knuckle Fighting Championship fans across the country will now have easier access to all things BKFC, where the true warriors of the fight sport reside. And this collaboration will also bring our sport to a whole new audience.”
YES Network Senior Director of Distribution and Special Projects Jason Feneque echoed that sentiment and emphasized the strategic alignment between the two brands.
“Adding BKFC content to the YES Network and the Gotham Sports App is a natural strategic fit,” Feneque said. “BKFC delivers a passionate, fast-growing fanbase and compelling action content, while YES and Gotham provide distribution platforms that will introduce BKFC to new audiences and deepen engagement with younger and more diverse fans.”
With this partnership, BKFC continues its meteoric rise in the combat sports landscape, leveraging the YES Network’s extensive reach and digital platforms to bring bare-fisted action to an even wider audience starting January 9.
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