Bettinardi’s latest HIVE release is for the stylish drinkers

Bettinardi releases its third collaboration with Buffalo Trace Distillery brands, rooted in a shared respect for American craftsmanship, patience in the process and attention to detail.

The third part of the collaboration celebrates the legacy of WL Weller wheated bourbon. Personally, I don’t drink much, but when I do it’s to sip on a nice bourbon or whiskey while hanging out with good friends. If we’re feeling particularly chic, Weller is the choice. I don’t normally get excited about limited edition releases, but this one really drew me in as a reminder of memories with good friends around campfires, and nights that lasted too long but that I would never trade back.

It’s no secret that the folks at Bettinardi go above and beyond for their HIVE releases, and this one is certainly no exception. The idea with releases like this from Bettinardi is to draw parallels between the two collaborations. Weller uses wheat instead of rye for flavoring, giving it a much softer and smoother drinking profile, similar to the one-piece mill philosophy at Bettinardi, which creates a nice soft, smooth feel on the collaborative release.

“This partnership with WL Weller continues a relationship we greatly value with the Buffalo Trace Distillery team,” said Sam Bettinardi, president of Bettinardi Golf. “Weller’s history and approach to craftsmanship reflect the way we think about product design: taking the time to do things the right way.”

I like that this release feels very simple. Bettinardi didn’t go overboard with graphics or crazy sole work. It looks like a simple Queen Bee #6-esque design inspiration, with the classic Weller branding on the sole and a really cool milling pattern that uses the Weller ‘W’ as a pattern. It is finished with a soft and subtle bronze/gold finish with red accents that will remind you of opening a brand new bottle of Weller to enjoy with friends.

Each putter features custom design elements influenced by WL Weller’s wheated bourbon heritage, with finishes and details intended to reflect the warmth, depth and character of the brand. The collaboration goes beyond just putters, with a complete range of matching accessories, including a ball marker, divot tool and various head covers.

“Our work at Buffalo Trace has never just been about exceptional whiskey. It’s also about culture, creative connections and partnerships that amplify our values ​​in unexpected places,” said Andrew Duncan, Brand Director for Buffalo Trace Distillery. “Bettinardi’s relentless pursuit of precision reflects our own approach to making great bourbon. This collection brings together two true originals: Weller, the world’s original Wheated Bourbon, and Bettinardi, a groundbreaking original in golf.”