Oh, hamburger -menu. Your mysterious small pile of lines. Once praised as a slender solution for messy navigation, you now feel like the Flip phone of UX-Retro, cryptic and somewhat passive-aggressive.
Of course you were cool back when screens were smaller, the expectations were lower and users still clicked around as digital archaeologists.
But now? Users have options. Attention stresses are shorter than your revelation animation. And guess what – they don’t know what’s behind you. They never did that. Most think you are just a strange logo. Or even worse: a hot dog.
You hide things that people need, such as navigation, account settings or “How do I get out of this mess?” You are a hat of a magician who forgets to take the rabbit out.
In the meantime, tabbars are blooming. Sticky navs are everywhere. Mega menus bend their information architecture such as the fashion week. You, though? You still hide in the upper right corner like a shy mind.
And don’t even let me start with accessibility. You have caused more anger clicks than a captcha on a 2% battery.
Look, we had a good run. But it is time for you to stop the user with the user and answered answers instead of Ellipsen.
Perhaps the three rules – don’t keep the mystery.
Unfortunately yours,
A designer who is tired of seeing users lost in a sandwich
#Hamburger #menu #90s #anymore