Built to 110 years of the Renowned Italian Automotive Styling House, Bertone, and limited to only 33 examples, the GB110, designed by Andrea Mocellin and Shown for the first time in 2022, Is already a very collectable exotic car and announced the rebirth of the brand. But the new Arancio Zero finish that is seen here adds another dimension. It is one manage Callback to founder Nuccio Bertone’s favorite hue from the 1970s, a bright orange that he liked so much that he painted the ceilings of the Centro Stile in Caprie with it. That simple action turned from a design studio into a daring statement about what the Italian design could be: fearless, lively and unapologetic.
The role of Bertone in shaping that era of the car simply cannot be overestimated. In the sixties and seventies, the Italian coachbuilders Pininfarina, Italdesign and Zagato were hard to rewrite the language of automotive form. But it was it Bertone That really defined the WIG era, responsible for design icons such as the Lamborghini Countach, and concept cars such as the Alfa Romeo Carabo, and the Lancia Stratos Zero (below), which happened to be painted in a bright orange and a few months ago in the Petersen -Museum. These were the kind of cars so that everything else on the road looked at night.
It is that very origin that connects the GB110 with this heritage by Arancio Zero and serves as a determining bridge to a time in time when Italy rolled the ball for the world of Automotive design for the next decades. But striking by Ironically, this announcement of Bertone comes only a few days after Apple has unveiled the iPhone 17 Pro in a daring cosmic orange. Although the two are not even connected remotely, it emphasizes how color trends can Resonate in industries.
Think about it: Color is often the first thing someone notices about your car, and in addition to the standard palette, today, car pastors who are active in the high-end and luxury car space, offer an extensive choice of customized colors and finishes, with the option to also have a color lock to bind further in exclusivity. Certain shades also become cultural markers in the gathering space. Think of Rosso Corsa Ferraris or Porsche’s Guards Red. For Mercedes, a shadow -like silver metallic connects its racing heritage to production models, and for Lamborghini it was shades like the polarizing Verde Green that we touched that long ago, who divided opinions, but eventually brought his place in time.
Arancio Zero belongs to the same tradition. By linking the GB110 to the rebellious design ethos of Bertone from the 70s, it is already transforming a seven digits into something that tells a story every time you see it in your garage. It emphasizes an aspect that is often overlooked: the emotional story behind a finish that can increase the meaning of a car to far beyond the mechanical figures. Yes, the GB110 delivers 1,100 hp of a 5.2-liter V10; It packs performance figures to match most high-end exotic cars, but those details alone do not explain why someone would fight to secure one.
So, where does that leave you behind? If you are considering a hypercar that speaks louder than its specification sheet, the GB110 in Arancio Zero do Offer something quantifiable: a shadow with historical context, limited production numbers and an uninterrupted descent to one of the most influential design families in Italy. In a market where color is often a side issue, this is one of the rare times that a paint choice also becomes part of the inheritance that you buy.
Images: Bertone
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