Bentley has officially kicked off a new chapter in India with the opening of two brand new showrooms in Mumbai, the country’s financial capital on the west coast, and Bengaluru, the country’s technology hub in the south. For the prestigious brand, this move marks a reconnection with a market that has admired British automotive craftsmanship for more than a century and now makes available Bentley’s full range of ultra-luxury performance models.
The Mumbai showroom is located at The Galleria in the iconic Trident Hotel, just off Marine Drive, while the Bengaluru branch is housed in the Indraprastha Invictus complex, luxury locations in both cities that closely follow Bentley’s global retail design language. The extensive range of handcrafted materials and digital configurators available allows buyers to personalize every detail of the vehicle, assisted by dedicated sales and aftersales specialists trained to Bentley’s international standards.
“India is one of the fastest growing luxury car markets in the world and provides an ideal environment for Bentley – a brand whose combination of performance and innovation makes it perfect for its luxury segment.” – Richard Leopold, Regional Director EMEA at Bentley Motors.
The aim is to create a boutique ownership experience where everything from commissioning to maintenance reflects the same precision and care as every Bentley built in Crewe, England. The lineup now available includes the Bentayga, Bentayga extended wheelbase, Flying track, Continental GT and Continental GT Convertible.
This expansion isn’t Bentley’s first foray into India, however, as the brand’s ties to the country date back to the days of the Maharajas, many of whom actually owned bespoke Bentleys and Rolls-Royces custom-built for royal households. During the pre-independence era (before 1947), Bentleys were symbols of status and power, often seen alongside other prestigious British marques in palace garages.
Fast forward to more recent times, and Bentley entered the Indian market in 2003 through private importers. Those early operations made models like the Continental GT, Flying Spur and Mulsanne available to the Indian elite. However, the activities lacked a fully structured retail network. In addition, India’s high import duties (often exceeding 100 percent on fully built luxury cars) made Bentley exceptionally expensive to own. That, combined with complex homologation and certification requirements, discouraged expansion beyond a niche presence. That’s what has changed now.
The 2025 relaunch marks Bentley’s first factory-backed retail and aftersales presence in continental India, supported by Škoda Auto Volkswagen India Private Limited (SAVWIPL), which has been present in the country since 2001, Infinity Cars Private Limited and Kun Premium Cars Private Limited. Besides Bentley, the VW Group has quite a substantial presence in India, selling several brands including performance brands like Audi, Porsche and Lamborghini. It also produces and exports Skoda and Volkswagen cars.
India’s deep cultural ties with Britain and its fast-growing luxury segment make India a natural home for Bentley. Brand Director Abbey Thomas added that luxury is as much about the experience as it is about the car, and these new showrooms offer just that. For India’s wealthy, Bentley’s return is about closing the circle of heritage, giving a new generation of buyers new access to bespoke builds and high-performance cars.
Images: Bentley
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