Bentley has officially appointed British actor Lucien Laviscount as its newest global brand ambassador, heralding a new chapter for the Crewe-based brand. You probably know Laviscount from Emily in Paris, but beyond Netflix fame, he’s fast becoming a face of modern British luxury. Now driving a bespoke Mulliner Continental GT Speed in Onyx, fitted with a Beluga and Fern Green interior with Galaxy Stone veneer, Laviscount recalls why he admires the British brand.
“My first memory of seeing a Bentley in the wild was playing football in the back streets. Everyone just stopped. Growing up in Burnley taught me the value of hard work, taking pride in everything you do and leading with integrity. Those early years laid the foundation for who I am today. Becoming a brand ambassador for Bentley is deeply personal. It’s a moment that reflects where I come from and everything I’m going for. work.”
During his recent tour of Bentley’s headquarters in Crewe, England, Laviscount said he was deeply impressed by the craft and people behind the brand. Meeting families who have worked at Bentley for several generations, he was inspired by their dedication and heritage, and how the brand has maintained such strong family values throughout its 106-year history.
At this year’s Goodwood Festival of Speed, Lucien took the wheel of the legendary Bentley Speed 6 tackled the famous hill climb and later joined the brand’s growing culture and coffee community at the Duke of London, in celebration of the Bentley x Joe & the Juice collaboration.
“Bentley has always been famous for its customers, since the extraordinary Bentley Boys and Girls of the 1920s. Today they are just as extraordinary, and Lucien will help us celebrate this unique community and legacy.” – Ben Whattam, Global Marketing Director of Bentley.
In addition to his new role at Bentley, Laviscount is also the global face of Dolce & Gabbana Men and ambassador for Formula E. His creative reach across fashion, entertainment and motorsports makes him a natural choice to serve as brand ambassador for one of the world’s most legendary automotive brands.
In addition to the current line-up, as Bentley looks to its next generation of flagship models, likely influenced by the EXP 15 concept unveiled earlier this year at the brand’s new design studio, Laviscount will play a key role in Bentley’s wider strategy to connect design, culture and craftsmanship in its electric and hybrid future.
Images: Bentley
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