BCCI sets a new basic price for Jersey Sponsor Post Dream11 Exit
The BCCI new basic price for Jersey Sponsor has been officially announced after the unexpected exit of Dream11, which indicates a new commercial direction for Indian Cricket. With changes in gaming laws that influence Dream11’s ability to continue as the main sponsor, the Board of Control for Cricket in India has again calibrated its sponsor model to attract stable, long -term partners. This step comes at a crucial moment as Team India in the coming years prepared for high -profile international tournaments.
Why did BCCI revise his Jersey sponsor -based price?
The revision of the BCCI new basic price for Jersey sponsor was immediately influenced by the premature withdrawal of Dream11 due to new government restrictions on real gaming platforms. To guarantee the continuity and to protect the commercial visibility of the team, the BCCI introduced new price benchmarks: £ 3.5 crore per bilateral competition and £ 1.5 crore per ICC or ACC event. These figures reflect a balanced approach – competitive on the current market, while they still signal premium value for the Indian Jersey.
Historically, the sponsorship of Indian Jersey has offered a high value. For example, Byju’s previously paid more than £ 5 crore per bilateral competition, with the potential for strong brand partnerships. With the revised rates, the BCCI tries to hit a middle ground, making the sponsor tool wide but financially lucrative.
What does this mean for the commercial future of Indian Cricket?
The BCCI decision to announce a new basic price for Jersey sponsor emphasizes his confidence in the global marketability of the Indian team. The sweater remains one of the most visible assets in the world cricket, with enormous exposure to broadcast, digital platforms and stadium audience.
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This adjustment also comes at a time when other sectors, especially edtech and gaming wrestling with regulations, creating opportunities for FMCG, Tech and Global Consumer Brands to get in. With sponsorship rights from 2025 to 2028, the BCCI eye partners who can not only offer financial support is long -term stability and global reach.
While the Indian cricket continues to dominate both on and outside the field, the Herkalibrated sponsor strategy of the BCCI could again define the next era of brand partnerships.
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