Base launches tokenized ‘Everything App’ for social, commerce and payments

Base’s new tokenized app combines social content, crypto trading and payments, with stock and prediction markets on the way.

Coinbase’s ‘Everything App’ has officially launched, bringing social, trading, payments and earning tools into one platform.

The cryptocurrency exchange has also confirmed plans to introduce stock trading and prediction markets on the platform.

Tokenized social and trading platform

The Base app was first announced in July and was positioned as a rebrand of Coinbase Wallet, which the company described as a new chapter in its ecosystem. The beta version of the ‘Everything App’ was initially only available to waitlisted users since July 16, and a recent blog post confirms that it is now live in more than 140 countries.

Coin base said the Base app is built on a fully tokenized model that allows people to earn rewards through social activity, commerce, payments, and app discovery.

“By putting value directly in your hands, we are creating a marketplace where everyone shares in the upside and where merchants can support the next generation of builders and makers,” the statement said.

The platform features a ‘For You’ feed that resembles a traditional social timeline, but functions as a monetization marketplace. Built on open protocols like Zora and Farcaster, it allows users to discover creators, trending tokens, viral content, and new communities.

Additionally, every asset displayed in the feed is tokenized, allowing individuals to trade assets directly from posts. The interface also allows users to track top traders and monitor trends based on market capitalization, liquidity and volume.

The Base app also has a feature that integrates trading with social discovery and provides access to various assets including major cryptocurrencies, ecosystem tokens, tokenized stocks and perpetual futures. Coinbase explained that the design aims to simplify trading by removing the complexity of traditional exchanges and embedding them directly into the feed.

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Earn features and new products

The company also highlighted several ways to make money within the app, including taking advantage of content interaction, collecting a share of transaction fees when others trade their messages, and accruing interest on assets like USDC. Earnings are also settled into their wallets immediately, with no minimum thresholds or payout delays.

To support onboarding, Coinbase is offering limited-time USDC rewards to new people who sign up and get started with the app during the launch period.

Additional features include encrypted messaging for sharing transactions, sending cryptocurrency, interacting with AI agents, and accessing games and DeFi tools without leaving the platform.

Meanwhile, the US-based company is also introducing stock trading and integrating prediction markets and several other new products and assets on its platform. The company announced during the System Update stream on Wednesday that the move is part of its plans to strengthen its position as the ‘Everything Exchange’.