Bank of Baroda launches Masterstroke campaign with Sachin Tendulkar

Bank of Baroda on Wednesday unveiled its new advertising campaign with cricketer Sachin Tendulkar as its global brand ambassador. The campaign promotes four retail banking products: home loans, car loans, MSME loans through bob Digi Udyam and bob Masterstroke Lite Savings Account.

The campaign builds on last year’s ‘Play The Masterstroke’ platform and places an emphasis on making informed financial decisions. Through four films, the bank presents everyday scenarios that show how selecting the right financial partner enables customers to achieve important life goals, such as buying homes, vehicles or expanding businesses.

Shailendra Singh, Chief General Manager for HRM & Marketing at Bank of Baroda, stated that the campaign aims to position the bank as a trusted financial partner. The initiative is in line with the bank’s retail strategy to increase customer acquisition and market penetration.

The campaign was launched with a teaser featuring cricket commentator Jatin Sapru and media entrepreneur Kamiya Jani. The bank executes a 360-degree media strategy across television, print, social media, radio, outdoor advertising and cinema in multiple languages ​​to ensure pan-India reach.

Established in 1908, Bank of Baroda is majority owned by the Government of India with a 63.97 percent stake. The bank serves more than 180 million customers worldwide through approximately 65,000 contact points in 15 countries.

Published on December 10, 2025