However, the growth of the Australian Open would not be the same without its core product: the players.
A few decades ago, many European and American stars would not travel to Melbourne due to the distance and the general feeling that it lacked prestige.
That has changed significantly – not least because Tiley has introduced a travel grant for the players.
“Many players are happy to escape the European winter and see the other players again and catch up in the new year,” Federer said.
“People are incredibly excited and enthusiastic about the Australian Open. The players feel that. The atmosphere is incredibly cheerful.”
Particular emphasis is placed on high-quality player facilities.
A hi-tech racquet laboratory offers personalized strings and grips, while a health suite offers physiotherapy, massage therapy and plunge pools.
Specialist medical treatment – an ophthalmologist, dermatologist, podiatrist and orthopedist – is available, as are nutritionists and hydrationists, while chefs from all corners of the world rustle up the comforts of home.
There is also a beauty salon with hairdressers, pedicures and manicures, as well as laundry and dry cleaning services.
There is even a bank on site.
“We have a complete tourism service. We offer pretty much everything you can think of to accommodate an athlete,” Tiley said in a recent interview with Forbes magazine.
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