The best show in Golf is becoming digital.
On Tuesday morning, Amazon and Augusta National have announced A deal to bring the masters to a streaming partner for the first time, which means that the largest event of golf is tied to the streaming giant that is responsible for the popular NFL Thursday evening football package. Financial conditions of the agreement were not announced when following the long -term club tradition.
According to a release, Amazon Prime Video will debut as a “domestic broadcaster of the Masters Tournament” from April 2026, where content is supplied that will “supplement” the excellent TV deals of the club with ESPN and CBS, with ESPN and CBS, the last of which has already broadcast the Masters. Amazon will treat two extra hours of the first and second round coverage on Prime Video, from 1 p.m., which offers an introduction to ESPN cover on both days. According to the club, additional details about the scope of the Amazon agreement will be announced “prior to the Masters Tournament 2026.”
“Working together with Amazon in this capacity is an exciting opportunity for the Masters Tournament and his fans,” said Augusta National chairman Fred Ridley in the release. “We are proud of our long -term partnerships with CBS Sports and ESPN, which have set the highest standard for the Masters temporary report. The addition of Amazon will extend and improve how the tournament is presented and enjoyed.”
The announcement marks a large coup for Amazon, which means that the streamer with big money perhaps gets the two most elusive broadcasting rights agreements in sport between the NFL and Masters. Augusta National chooses new TV partners about as often as visiting Haley’s Comet, and there is a long rumor that the club leaves money on the table in its annual similarities with CBS and ESPN to show the masters in the best possible light, including limited commercials and a lot of fascinated technology.
In the meantime, Amazon has pursued a large sports programming in streaming in the past five years, looking for the considerable market opportunities presented by cutting cord and his TNF The agreement is largely praised as a successful test balloon for sports streaming (although the public sizes remain behind the traditional linear TV).
“It is an honor for all of us at Amazon to become a broadcast partner of the Masters Tournament and to offer fans extra hours of live reporting of this cherished event,” said Jay Marine, head of the Prime Video sports department. “We are humble and proud to start our relationship with Augusta National Golf Club, and we can’t wait to get started.”
As part of the Agreement, CBS will retain streaming rights for both the introduction of Saturday and Sunday. The network earned compliments for handling two extra hours of walk -in coverage on Paramount+ in 2025, and the streaming platform of Paramount remains an important focus of the new owner David Ellison.
In general, the news marks the latest expansion of a master broadcast that has changed from a two-hour Sunday afternoon affair in one of the most accessible TV properties in the world. After decades as one of the world’s most withdrawn TV properties (the so-called “First Nine” was only broadcast on the Turn the Century), Augusta National shot at the front availability and offered new viewing experiences every year. The Amazon partnership is a supplement to the work that is done by the Masters Digital Team, so that fans can play every shot tournament live on any device at home.
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