Audi has announced a new title sponsorship for his debut Formula 1 season in 2026, in which Financial Techology Company Revolut participated in the sport for the first time.
The current Sauber team will be the Audi Works outfit of next season, and Revolut will replace the importance as a title partner. Audi describes the deal as a “milestone agreement” because it makes the announcement before its entry, which was arranged last year as the most valuable technology company in Europe, with a rating of $ 45 billion.
“Audi starts Formula 1 with a clear ambition: using the platform as technologically relevant and economically sustainable investments in the future of the Audi brand,” said CEO Gernot Dollner. “We probably believe in the success of our project, which we are approaching with a realistic attitude and a mentality of continuous improvement.
“In Revolut we have found a partner who shares our ambitions and attitude. Formula 1 is a worldwide stage that offers us the opportunity to reach new target groups together and to generate enthusiasm for our products.”
Revolut Business will be extensively integrated into the financial activities of the team, and Revolut customers – of which there are currently more than 60 million – will, according to Audi, will also receive exclusive benefits as part of the deal.
“With Revolut we have found a partner who shares our Kernethos of innovation and ruthless ambition,” said Team Head Jonathan Wheatley. “This is more than a brand fit; it is a strategic alliance, designed to challenge Motorsport conventions. From 2026, the digital first solutions from Revolut will drive important areas of our activities, while also redefining how fans and communities deal with our team-a seamless and fascinating experience on and out of the track.”
Revolut CEO Nik Storonsky says that the two brands are aimed at trying to disturb the established order in their respective areas, where F1 is seen as the ideal platform to tell the story of the Fintech company.
“This is a monumental partnership for Revolut and the future Audi F1 team,” said Storonsky. “We accelerate to 100 million customers, and we will bring them to Formula 1 with unforgettable experiences at a crucial time for the sport.
“While Revolut continues to dispute the status quo in Global Finance, the future Audi F1 team will do the same in motorsport. With a shared prospect, global ambition and ruthless drive for progress, this partnership will define what is possible in Formula 1.”
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