The ATP today announced the extension of its global partnership with Yokohama Tires. The Japanese premium tire manufacturer will remain Official Tire Partner and Gold Partner of the ATP Tour until 2028.
Under the renewed agreement, Yokohama will further expand its presence in the tennis world and activate a broader portfolio of ATP Tour events, including the Rolex Monte-Carlo Masters, Internazionali BNL d’Italia (Rome), Mutua Madrid Open, Bitpanda Hamburg Open and the Nitto ATP Finals.
Yokohama will also become the presenting partner of the ATP Hot Shot of the Month, a monthly fan-voted series honoring memorable hotshots on the ATP Tour. This new activation builds on Yokohama’s year-round presence on the ATP Tour’s digital and social platforms, reaching millions of tennis fans around the world.
Additional benefits include brand visibility on the field and on site, as well as access to world-class corporate hospitality during major ATP events.
Daniele Sano, Chief Business Officer of ATPsaid: “Our partnership with Yokohama was groundbreaking as our first official tire partner. We are proud to have made history with a truly global leader in the industry, while staying true to our core ambition: improving the fan experience. We are pleased to see Yokohama deepen its commitment to tennis and look forward to the next chapter of our partnership.”
Giovanni Angelo Ponzoni, CEO Yokohama Europesaid: “We are extremely proud to expand our partnership with the ATP, one of the most prestigious organizations in world sport. Through this renewed agreement, we aim to maintain Yokohama’s premium brand recognition on a global scale while creating unique and exclusive experiences for our business partners. The ATP represents an exceptional platform to connect with a global community that shares our passion for precision and high performance. We look forward to continuing this successful journey together.”
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