ATP tour
ATP and Rolex renew their global partnership and strengthen an iconic shared tennis legacy
Swiss watchmaker continues as official timekeeper and gold partner of the ATP
December 16, 2025
Rolex has been a valued partner of the ATP since 2005.
By press release
The ATP today announced the extension of its long-standing partnership with Rolex. The Swiss watchmaker remains the official timekeeper and gold partner of the ATP.
Rolex’s relationship with tennis dates back to 1978, and since then the brand has supported many of the most prestigious events on the ATP Tour. The extension keeps Rolex as the Official Timekeeper of the ATP Tour, an Official Partner of the Nitto ATP Finals, the ATP’s premier season finale, and the Next Gen ATP Finals, presented by PIF for the world’s best players aged 20 and under, strengthening its commitment to young talent and the future of the game.
Rolex will maintain brand visibility across the ATP’s social and digital platforms throughout the year, with content providing match start times and match durations, reaching a global fan base of more than a billion.
Daniele Sano, Chief Business Officer of ATP, said: “It is difficult to understate the commitment Rolex has shown to our sport and the ATP Tour. For almost 50 years, the company has championed the qualities that define tennis: elegance, prestige and precision. As a valued partner of the ATP since 2005, we are proud to strengthen such an iconic legacy.”
Arnaud Boetsch, Rolex’s Director of Communication and Image, said: “Rolex is proud to reaffirm its long-standing commitment to tennis. As Rolex celebrates the dedication and remarkable achievements at the highest levels of the sport, Rolex supports the major tournaments, governing bodies and players as they continue to shape the future of the sport.”
Rolex is also an official partner of all ATP Masters 1000 events, as well as the Australian Open, Roland-Garros, The Championships, Wimbledon and the US Open. In addition to tennis, the brand also has a significant presence in global sports, including golf, motorsports, sailing and equestrian.
Rolex counts several leading ATP athletes among its family of Testimones, including current world number 1 Carlos Alcaraz and world number 2 Jannik Sinner, in addition to Ben Shelton, João Fonseca and tennis legends Roger Federer and Björn Borg.
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